What is a personal branding headshot?

Personal branding headshots are all about showcasing your business, your brand, or your personality (or perhaps all three at the same time depending on your headshot needs). They are an important facet of your online representation and unlike traditional headshots that mainly focus on the face, personal branding headshots strive to convey the client's story, values, and unique selling points.

Ask yourself this: if someone were to look at the imagery you currently use on LinkedIn, your website, and other social media for about 2 seconds (the average time a person spends looking at you profile picture), what would their first impression be of who you are? Is your brand clear? Your values? If not, then it’s time to consider updating your personal branding headshots.

Do personal branding headshots have to be shot on-location?

Not at all! Depending on your brand and your vision, your personal branding headshots can be done at the Vancouver photo studio (as these example branding photos against the yellow backdrop were). The important thing is that we are reflecting your business/your brand in your personal branding headshots and we may very well be able to do that at the studio.

While traditional headshots tend to crop from the waist to the top of the head, branding headshots can vary from tight close ups of a person laughing to a wide angle that shows the client interacting with their environment.

But back to defining personal branding headshots…

To create a this type of headshot, a skilled photographer (😉) works closely with the client to understand their goals, aspirations, and the message they want to convey. At the consultation, the client will do a deep dive with Laura into their brand and values so that, together, she and the client will be able showcase the client’s personal brand visually through their headshots.

These headshots can be used across different platforms, including websites, social media profiles, business cards, or even corporate presentations. They are an essential component of a professional's personal branding strategy, helping them establish credibility, attract potential clients, and make a memorable first impression.

Moreover, personal branding headshots give professionals the opportunity to showcase their authenticity, passion, and expertise. By capturing candid moments and expressions, these headshots reveal the individual behind the professional persona, fostering a sense of connection and relatability with their target audience.

Personal branding headshots have evolved from traditional headshots to become a sophisticated and thoughtful representation of an individual's personal brand and professional identity. If crafted thoughtfully, personal branding headshots will convey impact, establish an air of professionalism and credibility, and leave a memorable impression on those who view them. With a skilled photographer and a clear vision for your photo shoot, these images can be a powerful tool both in the online world and in today's competitive market.